Dive Brief:

• Billboards and other outdoor advertising are sometimes perceived as annoying, but in New York City's famous Times Square, the ads are part of the appeal. 
• An infographic from Carlos Monteiro of Portugal's iNewspaper, outlines how much ad real estate in Times Square will set you back and who is seeing those spots. 
• A spot somewhere on the square can cost anywhere from $5,000 to $2.2 million, depending on the placement and duration — but 81% of consumers say they would be more likely to buy from a brand advertising in Times Square. 

Dive Insight: 

Advertising in Times Square not only offers a lot of eyes on your ad, but also ties the spot to a certain tradition and set of good feelings related to the world famous landmark. For that reason, the spots are pricey, but still popular among advertisers. It is interesting to see all of the stats laid out in one infographic for a visual representation of the iconic ad destination.