Scott Monty, head of social media at Ford, talks with Social Media Examiner about strategies employed by the automobile manufacturer. According to the website, key learnings from the video are:
- Ford’s experience with Google+ and its potential for brands
- How the conversation on Google+ is different
- How their blogging impacts sales
- What Ford is doing to stimulate fan engagement
- How Ford wants to bring social media inside cars
- How to make humor work in your social media marketing
- Why you need to focus on creating a story
- The upcoming trends in social media
Watch the 8 minute video to learn more.
