Facebook drove 542,000 users to Domino's ordering sites on Dec. 8, 2011, celebrating the brand's 51st birthday with half-price pizzas worldwide. The one-day campaign ran in 19 international markets and was pitched via Facebook like-gate ads in 10 languages.
"It was wildly successful," Dennis Maloney, Domino's VP of digital marketing, told ClickZ. He said the promotion broke sales records in multiple countries for the brand. Dubbed "Global Domino's Day," Maloney said the campaign used 20 country-specific Facebook pages.
While 50 percent of Domino's stores are in the U.S., Maloney said his Facebook campaign saw terrific sales results in Korea, Israel, the U.K., and Canada. The social platform has evolved into a worldwide digital broadcast center for brands, he said.
