Dive summary:

• Dollar Shave Club created a hilarious video for their startup that went viral, gaining over 5.1 million views on YouTube.
• Video created over 12,000 external backlinks from 1,483 domains, working out to $.80 per link
• When it comes to social signals, the video got 12,445 likes, 31,700 shares, and 9,717 comments on Facebook, and 16,807 tweets.
• Dollar Shave Club is a lesson for startups that creativity can allow you to make an impact on a small budget.

From the article:

For anyone who's been involved in sales and pitching processes, you'll appreciate how much work it can take to win new customers. Not to mention the advertising and marketing that goes behind it to get into that position in the first place.

So if you haven't got enough time to pitch to more than 5 million potential customers - maybe there's an easier way to go about this instead!