Micro-blogging platform Twitter on Thursday announced that they filed for a future IPO with the U.S. Securities and Exchange Commission—naturally doing so via a tweet. The announcement confirmed rumors, putting to rest a great deal of speculation.

As you can imagine, it didn't take long for the news to explode across the Twitterverse, as well as other social networks. Marketing experts and journalists in particular were quick to express their thoughts on the announcement. 

Many of the reactions carried a positive and excited tone. Chris Brownridge, an entrepreneur behind mobile ad startup Vungle, had a humorous, but overall positive, reaction to the news. Notice the #TWIPO hashtag, which quickly gained popularity after the announcement. 

Other reactions, like this one from Huffington Post's social media editor, Ethan Klapper, applauded (perhaps sarcastically—it’s hard to tell) Twitter’s decision to make the announcement via tweet.

Speculation arose immediately as to what the announcement means for the platform. One of the more clever tweets came from Callie Schweitzer, director of digital innovation at TIME and a former marketing exec.

As with any big announcement, there were, of course, negative reactions—many of which fixated on Twitter’s choice of the word “confidential” in making the announcement via a very public Twitter account. Ben Schaechter, mobile product manager at Yahoo, had a short and sarcastic response to the word's use.

Not surprisingly, there were even other brands trying to capitalize on the conversation. See how CNBC tried to create a dialogue with their tweet below.

Finally, The New York Times' Kevin Roose brought attention to the funny and sad, but true, fact that maybe Twitter users’ priorities were a little skewed. 

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