Dive Brief: 

• Ad agencies are struggling to hold on to young talent because of the plethora of options, agency and not, that can tempt a younger generation not keen on staying in one place for too long. 
• To retain talented employees, agencies have developed tactics that support creatives as a whole person and offer attractive career paths. 
• For example, agency iCrossing maps out career paths transparently, while also offering education to help them progress, so employees understand exactly what they are working toward. 

Dive Insight: 

All good agency executives understand their value is in their employees, so creating a work environment that inspires, encourages and retains young talent is important. After all, the best senior employees often start as entry-level employees who were given a chance to grow within the same agency.