Dive summary:
- Although only 31% of the top 100 brands utilize Tumblr, it is still the sixth most used social network; Simply Measured's recently released study shows how those big brands are using their time on Tumblr.
- Of the 31 big brands on Twitter, only 21 were actually active in the 30-day period leading up to the study; of those, only 7 posted on a daily basis showing that brands may not quite see the value in Tumblr.
- A Tumblr post has a much longer shelf life than most social media posts with 29% of re-blogs happening after the initial 30 days.
From the article:
"Original brand posts saw a higher rate of reblogs (69%) than reblogged content (31%). To no surprise, the most popular content for the top brand are photos. Ninety-five percent of brand posts are photos with 3% coming from text and 2% from video."
