For the third year running, Congressional Republicans will go head to head in a bracket style competition to see who's the best at using Twitter, Facebook, and YouTube to communicate with constituents. The House GOP, which launched its 2012 New Media Challenge on Monday, has taken to buying Facebook ads, integrating email with social media sharing, and even recently learned directly from @ComcastCares social media strategy leader Kip Wetzel.

According to Bell, 95 members had signed up as of Tuesday morning to participate in the contest, which will involve seven to eight weeks of NCAA bracket style matchups. The first three rounds will consist of Twitter battles, in which members with the most new followers go on to the next round. A similar Facebook contest comes next, followed by a YouTube battle for the most new subscribers. All three platforms will be considered in the final rounds.