House Beautiful is letting users post photos from its print edition directly to Pinterest using smartphone apps, the latest effort by a magazine to make print more interactive.
Only photos from the "Kitchen of the Month" article are pinnable using the new system in the June issue, but House Beautiful expects to expand the Pinterest capability throughout its issues soon. "People are going to expect that the entire magazine is pinnable," said Newell Turner, editor in chief of House Beautiful, which is part of Hearst.
Food Network Magazine is also introducing print-to-Pinterest capabilities starting with its June issue, using the Digimarc system and Nellymoser services.