Dive Summary:
- Honda's new Twitter ad campaign launched Monday will see the Japanese motor company promoting its summer clearance sales event by responding to customer tweets with real-time Vine videos.
- Customers tweeting with the hashtag #wantnewcar will receive videos, filmed and uploaded the same day, encouraging them to trade in their old car for a new Honda.
- The videos will also be tailored to each tweeter—so, for example, if the tweeter mentions needing a new car to pick up a pizza, the video may show a Honda dealer with a mouth full of pepperoni while offering a deal on a new car.
Sick of your car? Use #wantnewcar to tell us why and you might get a special one of these: https://t.co/TwIHMFUfzV
— Honda (@Honda) July 15, 2013
From the article:
... Other companies like Urban Outfitters and Marc Jacobs have also turned to Vine for marketing. Nissan, another car company, recently asked for Vine and Instagram video submissions for a TV commercial. ...
