Dive Brief:
- Reports coming in from holiday online traffic and sales is proving that marketers and retailers need to get mobile right to stay competitive.
- According to data from IBM, 45% of online traffic during the holidays came from mobile and 22.6% of sales.
- Flurry recently reported that shopping apps are seeing the biggest growth among the different app categories tracked.
Dive Insight:
The holiday data isn't shocking, but it should serve as a wake up call to marketers and retailers who are behind the mobile curve. Failing to get mobile right could cost marketers and retailers a pretty penny—especially as it seems the shift towards mobile isn't slowing down any time soon.
