Dive Brief:
- Hillary Clinton announced her presidential campaign Sunday, along with a campaign logo that is drawing criticism.
- Critics on Twitter pointed out the logo—a blue H with a red arrow pointing to the right—has a resemblance to other images like the FedEx logo and nautical themes.
- Others have criticized the logo for being too simplistic—with one user claiming his toddler invented the logo with blocks.
I'm running for president. Everyday Americans need a champion, and I want to be that champion. –H https://t.co/w8Hoe1pbtC
— Hillary Clinton (@HillaryClinton) April 12, 2015
Our @JoelFrewa has already corrected Hillary's new logo! #WhyImNotVotingForHillary ==>> pic.twitter.com/I5Xxg2ual7
— THE POLITISTICK (@ThePolitiStick) April 12, 2015
I don't mean to brag but it was actually my 4 year old who designed the Hillary logo for #Hillary2016 #HillaryClinton pic.twitter.com/xKbQyx52SQ
— Tom Greever (@tomgreever) April 13, 2015
Hillary Clinton's new logo or sailor shirt: a comparative analysis pic.twitter.com/e70CZPC6sS
— Ben Greenman (@bengreenman) April 12, 2015
Hillary's logo is really distinctive. #design #brandingfail pic.twitter.com/OEfWvH66Vs
— Jackie Rivera (@JNR4thewin) April 12, 2015
Dive Insight:
No campaign garners nearly as much criticism as a U.S. presidential campaign. The team that created the image likely anticipated much of the criticism it inspired, as logo controversy is nothing new to marketing professionals.
