Dive Brief:
- Video marketing firm Virool is launching a global talent search this week that is literally out of this world.
- The "Race to Space" recruitment contest — open to creative directors, C-level executives, company owners, video producers, and other brand marketers — is looking for the best space-themed video campaign, as determined by a panel of judges from Virool.
- The prize? A spot on Virign Galactic's first commercial space trip, worth $250,000.
Dive Insight:
A prize like a trip into space seems a bit over the top for a talent search, but it is certainly attention grabbing. It'll be interesting to see what creatives come up with as they vie for a coveted spot on the space trip.