Dive summary:
- Instagram has launched video features for the photo sharing app that may threaten Twitter's video app, Vine; there are five main reasons Instagram could cut down vine. [full list at AdWeek]
- Instagram will be offering 15 second videos versus Vine's 6 second spots which gives room for users to do a bit more; Instagram videos will also allow for filters, a feature that helped make the photo app so popular.
- Instagram is more established with 10 times the user base which means those consumers will start using the video app and in sheer numbers will overtake Vine quickly.
From the article:
"FB has a billion users who are likely going to start regularly seeing Instagram videos of children, puppies and random footage of things like street mimes. CEO Mark Zuckerberg's huge platform should be an unusally strong advantage to the forthcoming Instagram video vs. Twitter Vine battle.
The good news for Vine fans? Twitter, according to this report, is already on the case while trying to improve its mobile app in reaction to the Instagram development."
