Dive summary:
- While online marketing has been around for some time, there are still some marketing professionals who do not understand the true potential, but may be too embarrassed to ask questions; these 8 answers to fundamental questions are here to help. [see list at Forbes]
- Top question is "How do I blog?" and the short answer is be consistent; don't post daily for a month and then not post anything for six months.
- Other questions answered include "What is the difference between SEO and PPC?" and "How do I get links?"
From the article:
"The Internet has been around for quite a while now, but there are still a surprising number of business executives who don’t understand its usefulness and are afraid of looking weak by seeking to learn the basics of Online marketing. For the past half-decade, my Marketing team has been using PPC ads, SEO, social media, blogs, and other online tools to reach a wide audience and educate them about a topic as seemingly boring as inventory management software. If we can do it, you can definitely do it as well."
