Dive summary:
- HBO has named the 360i agency to create a social media campaign and supplement the work the network handles internally.
- The timing of the new hire is in tandem with the announcement that Netflix will be introducing an integration with Facebook; Netflix often names HBO's Go video streaming app as its biggest competitor.
- The network has been aggressive in its social media campaigns for popular shows Game of Thrones and Girls.
From the article:
"HBO's social media presence is especially important in driving weekly viewership and promotes live viewing parties, Ms. Caluori said in a recent interview. She also credited the week-to-week conversation taking place on social media for the awareness and discovery of "Game of Thrones," allowing viewers to digest the epic storyline and debate what will happen next."
