Dive summary:
- Klout has announced a new "perk" from American Airlines which offers users with a Klout score of over 55 a free one-day pass to the Admiral's Lounge, an airport lounge typically reserved for first class ticket holders.
- Admission to the Admiral's Lounge includes free wi-fi and beer; the move echoes The Palms Hotel and Casino in Las Vegas "Klout Klub" offering special amenities to those with a high scored.
- The hope is that the heavy social media influencers will tweet their experience with the brand.
From the article:
"Klout introduced its 'perks' program -- which entails distributing free goods or services to users who meet the requisite criteria, including a certain score threshold and social "influence" in a specific area like technology or cars -- in 2010 and has distributed freebies for customers like Sony, Nike, Microsoft, Audi and Disney."
