Dive Brief:
- After a four-month search, TD Ameritrade has selected Havas Worldwide as its new lead creative agency.
- Ameritrade's media spend is estimated at around $100 million annually, bringing in an estimated $12 million in revenue for Havas.
- Because the trade created a conflict of interest, Havas will be find another agency in its holding company for Ameritrade competitor Charles Schwab.
Dive Insight:
Despite the headache likely presented by the conflict of interest, this is a big score for Havas. Regardless, Ameritrade will benefit from having some new agency blood as CMO Denise Karkos, hired in October, continues to settle in.
