Dive Brief:

• Havas Chicago has scored the Sears Holdings accounts for Craftsman, Kenmore, and Die Hard. 
• The agency won the accounts from incumbent Y&R in Chicago, which had worked with them since 1993. 
• Specifically, the deal includes the brand, digital, and social media work for Craftsmen and Die Hard,  as well as Kenmore's social media. 

Dive Insight: 

Winning the accounts of such iconic brands is reason to celebrate for Havas Chicago. However, it will also come with challenges. No doubt, Sears' tool and appliance brands play a significant role in any plans the struggling retailer has for a turnaround, and Havas' work will need to drive enough interest to bring consumers back into stores.