Dive Brief:

• PepsiCo CEO Indra Nooyi admitted at a conference this week that cola has lost a bit of its "cool factor."
• To combat declining soda sales, Pepsi is looking to introduce new products like a craft soda called "Caleb's Kola." 
• The soda brand is working against consumers concerns that soda is unhealthy by introducing products like Pepsi True—a mid-calorie soda sweetened with Stevia. 

Dive Insight: 

Nooyi admits that the consumers' idea of being healthy has moved away from diet and low-sugar food and drink in favor of natural ingredients and old-fashioned exercise. PepsiCo has a long road ahead of it if consumers' habits continue to sway towards healthy and natural alternatives to soda.