Dive Summary:
- More than half of Wired magazine's ad revenue came from digital sales in the last three months of 2013, Ad Age reports.
- Howard Mittman, VP-publisher at Wired, indicated that digital sales made up 10% of the magazine's revenue in 2006, a figure which has grown to 45% for all of 2012.
- About 90% of its digital ad revenue now comes from the Web, with the tablet gradually becoming more significant.
From the article:
"... 'We spent a lot of time debating whether we were the best magazine with a website or the best website with a magazine,' Mr. Mittman said. 'And at the end of the day, I don't think we care. Hitting 50% is proof that there is a successful template inside of this industry that can be followed by others and that having a magazine doesn't necessarily need to be an analog anchor around your technological neck.' ..."
