Dive summary: 

• Grow Mobile's new mobile app marketing platform allows marketers to buy across the entire mobile advertising ecosystem. 
• The platform is a self-serve dashboard that allows marketers to buy, track, optimize and scale their advertising campaigns across often hard to navigate mobile advertising marketplace.
• Grow Mobile hopes to rid the marketing industry of massive waste in investment and internal development resources. 

From the article:

“'We started Grow Mobile to change the way companies approach mobile application marketing and provide a gateway into the mobile ecosystem,'” Lyall adds. “'Grow Mobile’s single integration, single reporting dashboard and single point of contact enable companies to free up internal resources and focus on the best strategies to scale the userbases of their mobile applications.'”