Dive Brief: 

• Since the launch of its Snapchat account just one week ago, Groupon has gained over 700 new followers. 
• The daily deal provider's secret has been to send out special deals via Snap— the lingo for a message— like a Wiz Khalifa meet and greet package that sold in less than two minutes. 
• Groupon also set up a microsite that walks users through how to use Snapchat, which something that could draw in less tech savvy coupon fans. 

Dive Insight: 

Just like the mobile startup Freeway has discovered, one of the best ways to get people to engage is to provide the opportunity for free stuff. Contests have long been big part of marketing strategies — Groupon is just utilizing a new avenue for distribution. Snapchat users are not getting as much noise from marketing campaigns as they do from say email, so brands that are early adopters could have a better chance of reaching audiences.