Dive summary: 

• Groupon reported better than expected Q2 sales and credits mobile for its success. 
• Almost half of all Groupon's North American sales are now driven by mobile devices, up from 30% last summer. 
• Groupon's new CEO Eric Lefkofsky believes Groupon will be the first large-scale ecommerce company to be predominantly mobile. 

From the article: 

“'We are preparing to be the first large-scale e-commerce company that is predominantly mobile,' Lefkofsky says. 'To us, mobile commerce is everything you can buy, anywhere you are with the touch of a finger–all carrying a virtual shopping mall around in our pocket. It’s commerce in a connected world where people infuse technology into their everyday buying patterns. It’s all about interacting with your surrounding using geographic data to make purchasing more relevant, more personalized, more immediate, more efficient.'”