Dive Brief:

• GroupM executive Jack Smith predicts that trackable sensors could have a bigger marketing impact than the Internet itself has had. 
• The sensors had a huge turnout at CES conference this year, appearing in everything from cars to yoga pants. The sensors can do everything from maximizing performance in smart clothes to tracking heartrates in smart watches to collision detection in smart cars.
• Data collected from sensors could be integrated with 4k technology also debuting at CES this year. 

Dive Insight:

One can only imagine the amount of data that sensors sewn into everyday items like yoga pants could provide. If data hasn't become "big" enough, sensors will certainly bring the technology to a whole new level not even imagined at one point. Smith's bold claims are perhaps a bit of a stretch—sensors would be useless without the Internet after all—but the marketing impact could be significant.