Dive Brief:

• Greenpeace has recruited musician/comedian Reggie Watts for the #ClickClean campaign, which is a collaboration with the VIA Agency in Portland. 
• The campaign is meant to encourage web giants like Amazon, Twitter, and Pinterest to power data centers with renewable energy.
• The campaign includes a video series that let Watts perform in his signature improvised style while pointing out the need for green energy. 

Dive Insight: 

Watts unique style of comedy and cult following are a perfect fit for Greenpeace's campaign. Even those not familiar with Watts can the humor in the videos while still receiving the message. Facebook and Google have already made the transition to green power — largely in part to Greenpeace's efforts two years ago. Time will time if the other companies will follow suit.