Dive summary:
- The U.S. government is launching a major project, the Brain Activity Map, to develop a map of the human brain which would provide serious insight into human behavior for marketers.
- The Brain Activity Map project hopes to measure brain activity at the neuron level and will be supported by NIH Human Connectome Project, Allen Institute for Brain Science, and co-founder of Microsoft, Bill Allen.
- Benefits for marketers will include better interpretive tools for current data collection techniques and more precise activity measurement tools.
From the article:
"President Obama made a brief reference to brain mapping in his latest State of the Union address, which bodes well for funding prioritization. The project could take up to 15 years to complete."
