Dive summary:

• Mobile advertising could be face new scrutiny after a new Government Accountability Office report says most consumers are not aware that cell phone usage data is being sold to third parties.
• The GAO report gives Congress more incentives to legislate against companies sharing consumer location information.
• Bills have been introduced in both the U.S. House and Senate to increase privacy for mobile users.

From the article:

"I believe Americans have a fundamental right to privacy: to know what information is being collected about them and to be able to control whether or not that information is shared with third parties. This report clearly shows that mobile industry companies often fail to respect that right, giving out consumers' location data without their knowledge or explicit consent," (Minnesota Senator Al) Franken said in a statement.