Dive Brief:
- GoPro inked licensing deals with videographers and is offering 600 videos for use by marketers.
- Licensed videos start at $1,000 depending on extent of distribution and commercial usage.
- GoPro Licensing is hitting the marketing world at a time when marketers are looking for quality content to add to their mix.
Dive Insight:
GoPro is adding a new revenue stream, and marketers will have the opportunity to add some high-octane video to their content marketing strategy now that the company best known for its high performance action cameras is launching GoPro Licensing and offering a content library of video for use by advertisers. GoPro Licensing opens with 600 videos available after coming to agreement with both amateur and professional videographers, and plans on continually adding new video to the licensing mix. Marketers buy use of these videos starting at $1,000 depending on the scope of distribution and how they intend on using the video commercially.
Adam Dornbusch, head of programming at GoPro, told Ad Week, “We've gotten calls almost daily from creative agencies, TV networks and film studios that want to use our content.”
Since marketers are focused on content marketing, and always looking for innovative and high-quality content, this move by GoPro will likely prove to be very lucrative.
