Dive Summary:

• According to Forbes, Google's largest clients in advertising are driving the company to continue to improve mobile video quality, upping YouTube's profitability as an advertising platform.
• In Google's 2012 Q2 earnings call, Senior Vice President and Chief Business Officer Nikesh Arora stated that YouTube account sign-ups had doubled since last year, resulting in 72 hours of video per minute.
• Gartner's Market Trends: Worldwide, the State of Mobile Video, 2012 predicts that usage of 3G/4G connections grow from 18% in 2011 to 43% worldwide in 2015, continuing to expand the mobile video market and push Google to keep improving quality.

From the article:

Google’s (NASDAQ:GOOG) core business continues to be stable, profitable and growing, leading company executives to invest heavily in Android, Chrome and YouTube while planning for long-term convergence of mobile and video. In following the last year of earnings calls, it’s clear that Google’s largest advertising customers are pushing the company to bring video to mobile at a level of performance and usability not accomplished yet. The Q2, 2012 earnings call transcript makes this point clear which can be accessed...