Dive Brief:

• In April, Google announced its "Glass at Work" program and invited developers to apply to become certified partners. 
• This week, Google revealed the first five businesses selected to join: APX Labs, Augmedix, CrowdOptic, GuidiGO, and Wearable Intelligence. 
• The Glass at Work program was created to help businesses that could benefit from using Glass — like health care and technology —  by connecting them with developers to create customized apps. 

Dive Insight: 

Moving Glass in the business direction makes more sense than promoting it as a consumer product ever did. There is some real value that wearable devices can bring to professionals. When used to complete a job, the social stigma of how silly Glass looks is removed. It will be fascinating to see what developers are able to come up with for business use.