Dive Brief:

• Google has changed its logo again with the idea of reflecting multiple products and user experiences on multiple screens.
• Along with the new logo, Google also introduced a new four-color version of the “g” icon replacing the previous blue version.
• In other recent Google news, it is now offering mobile marketers new interstitial ad designs after adding full screen app install and text ads.

Dive Insight:

Google has subtlety changed its logo over the past 17 years. The latest iteration was designed with the intention of reflecting its multiple products as well as recognizing its users will see the logo on multiple screens including desktops, mobile devices, TVs and even car dashboards.

“Today we’re introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens," Google's Tamar Yehoshua, vp of product management, and Bobby Nath, director of user experience, wrote in a blog post. "As you’ll see, we’ve taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk).”

The update will soon appear on all Google properties, including Search, Maps, Gmail, Chrome and others. "We think we've taken the best of Google (simple, uncluttered, colorful, friendly), and recast it not just for the Google of today, but for the Google of the future," the brand team explained.

Watch this: A quick look at Google's evolution from those 10 blue links → http://t.co/gjK5Csd0pP pic.twitter.com/mDEm7Tn7kn

— Google (@google) September 1, 2015

Marketers now also have new design options for mobile interstitial ads. The new ad designs will be available on AdMob via AdWords and through the DoubleClick Ad Exchange. And the text ads are designed to be easier to read with a larger headline and copy moved up on the screen, as well as a round call-to-action button instead of the previous rectangular version.