Dive Brief:
- Kellogg Co. will be losing Bob Arnold, known for pushing programmatic digital ad buying, to search giant Google. As North American Digital Strategy Lead for Google, Arnold will be in charge of digital strategy for in-house brands like Nexus and Google.
- Google is also picking up Arnold's wife, Zena Srivatsa Arnold, to head regional marketing for Google Play North America.
- Agency execs believe the new hires are proof Google plans to amp up marketing efforts, which could be related to Glass or other side projects.
Dive Insight:
Gaining talent like the Arnolds is always a plus for any company, including Google. In this quick moving digital age, even seemingly "safe" brands like Google can go south if they don't continue to successfully marketing their products, and the Arnolds are sure to bring plenty of fresh ideas.
