Dive Brief:

• Google debuted the YouTube series "Behind the Scenes" on Monday, with an episode profiling the production and execution of a Clean & Clear spot that ran on the platform. 
• The company says it wants to help brands create compelling content specifically for the YouTube platform. 
• According to David Mogensen, head of YouTube ads marketing, if the first "Behind the Scenes" performs well, they might produce more in the future.

Dive Insight: 

Plenty of brands struggle with how to create content that is effective on YouTube. The "Behind the Scenes" series could help marketers with their messages and delivery. When more brands understand what works, more will be able to create quality sponsored content. That's good news for Google, YouTube, and other content creators.