Dive summary:
- A second data update to Google’s Penguin— and the first since May—becomes third change to Google algorithm so far in October, following Panda and Exact Match Domain refreshes.
- Google says 0.3% of English language searches will be impacted by the Penguin update.
- The May update to Penguin only affected 0.1% of English language searches.
From the article:
Why did Google announce this late on a Friday and no doubt wreck the weekends of many an SEO already reeling from two significant updates? “The data was ready to push, so we pushed it,” according to a separate (Google’s Distinguished Engineer Matt) Cutts tweet.
