Dive Brief:

• According to a study from Forrester Research, Google+ generates nearly as much engagement per follower as Facebook. 
• Compared to Twitter, Google+ has nearly twice the level of engagement. 
• Forrester compared the social profiles of 50 global brands and studied nearly three million user interactions to reach its conclusions. 

Dive Insight: 

While engagement per user certainly shouldn't be the sole factor in developing a social strategy, it does suggest that Google+ should not be ignored. There aren't as many users on the platform, but this research shows that Google's social network could be an underrated value in terms of real engagement.