Dive Brief: 

• Google's new "Preferred" product is aimed at putting to rest advertiser concerns about ending up next to bad content on YouTube.
• Google Preferred lets marketers target the top 5% of videos on YouTube. 
• Nielsen and comScore will provide metrics for the service as part of a partnership with Google. 

Dive Insight: 

Obviously, the top 5% of YouTube videos will be a scary — and therefore expensive — place to advertisers. Because of exclusivity and price, Google Preferred will only be available to big budget brands, but those who can justify the cost should find Preferred extremely valuable.