Dive Brief:

• Google has announced the launch of +Post ads, following months of testing that began in December. 
• The new product allows brands to turn their Google+ posts into interactive display ads on Google's network. 
• The program is available to any brands with more than 1,000 followers on the social network. 

Dive Insight: 

What Google has done is create its own take on promoted posts — and taken it one step further. The ads are pushed out onto the Google Ad Network, an advantage no other social network has. This could be a huge revenue opportunity for Google and an enticing new ad product for brands.