Dive Brief:
- Google has hired Unilever's vice president of global media, Debbie Weinstein.
- Weinstein has been with Unilever since 2009 and was involved with Dove's hit viral video series, Real Beauty Sketches.
- Google is looking to grow its brand-based initiatives, and Weinstein will be utilized to continue that momentum in Europe.
Dive Insight:
With the insane success that Dove's Real Beauty Sketches had, it's no surprise Weinstein is a hot commodity. Google realizes this and is wise to capitalize on Weinstein's talent, especially as it moves to reach a larger global audience.
