Dive Summary:

• Google will now allow approved celebrities and large brands to customize their Google+ URLs.
• Google says that the feature will soon be available to all users.
• The customized URLs will all follow the same format: the Google.com domain, followed by a plus sign and the username.

From the article: 

Google has announced that Google+ users will be able to take advantage of personalized URLs.

Well, if you're a celebrity, at least, as Google has only made the feature available to large brands and verified celebrities so far. Still, the feature that will soon be rolled out to all Google+ users enables users to personalize, and shorten, their URLs on Google's social network...