Dive Brief:

• Google Analytics has announced the launch of its executive-level business analytics product, "Roll-Up Reports." 
• The tool combines executive-level data from multiple sites and apps on a single dashboard.
• Roll-Up Reports can also be used to track a single customer's journey through visits to several sites. 

Dive Insight: 

Roll-Up Reports will be a lifesaver for managers of multiples sites, brands, or companies. It's surprising a tool like this hadn't already existed, considering how many corporations there are with multiple brands or marketing executives working with multiple clients. Having all of that data in one place could be a great way to compare different brands under a single umbrella.