Dive summary:
- GWI.8 (Q4 2012) study from GlobalWebIndex showed that Google+ claimed the number two spot in social media platform, surpassing Twitter.
- Monthly users of Google+ have grown by 27 percent in the last month and now tower at 343 million users globally.
- Facebook still tops the ranks with 50 percent of global users, but marketers are making the case for increased engagement on the Google+ platform.
From the article:
"Savvy marketers have been making the case for an increased business presence and engagement on Google+; the most common argument is the social network's growing impact on Google's search engine ranking. Those fueling the Google+ for SEO benefit discussions make a good point. It's critical for websites to appear on Page 1 of Google, especially in one of the top three organic positions, as these spots receive 58.4 percent of all clicks from users, according to a new study from Optify."
