Dive Brief:

• Google is making sure it won't miss out on the growing virtual reality (VR) market, according to a report from the Wall Street Journal.
• The search giant has "tens of engineers" working on adapting the Android operating system for virtual reality.
• The move will help Google keep up with competitors like Facebook, which purchased VR leader Oculus Rift last summer.  

Dive Insight: 

Companies and brands are adopting virtual reality strategies left and right. It's a new platform that has endless possibilities, but an uncertain future. As one of the major online media companies, Google has a clear interest in being involved on the ground floor.