Dive summary:

• Google is rolling out fiber to the Kansas City area, offering internet and television service for $120.  Google has said that they need 5 to 25 percent of a neighborhood to sign up in order for fiber to be cost-effective for the company.
• Neighborhoods must qualify for fiber first, and Google is gamifying the process, resulting in viral marketing and neighborhood excitement.
• The company has a dashboard where neighborhoods can monitor their progress toward goals that will result in them receiving the fiber more quickly.  The process has gotten the competitive juices flowing.
• The company produced a video, "Google Fiber: How to Get it"

From the article:

A little peer pressure. A little neighborly competition. And a lot of hyperlocal. That’s Google’s plan for rolling out Google Fiber in Kansas City this year. And so far, it’s working splendidly.

Google announced last week that it would be granting Kansas City--one of 1,100 cities that applied for the honor--with the fastest broadband Internet in the country.