Dive summary:
- MyMusic, an old school sitcom launched by comedy duo The Fine Brothers, has been renewed for another season on YouTube.
- The show is Google-funded and although it plays on YouTube, much more traditional than one might expect; it's a a mockumentary-style comedy set at a fictional music studio.
- The first season of MyMusic generated over 26 millions views and The Fine Brothers cranked out over 30 episodes.
From the article:
"Plus, the show's fictional characters have garnered close to a quarter million followers in social media. This time around, several characters from the show will 'write’ blog entries and offer music commentary via a yet-to-be-launched site. 'We had an overwhelming fan response in Season 1 and we definitely couldn’t have made it to a second season without their viewership and participation,' said Benny Fine."
