Dive Brief: 

• Major Internet ad companies — Facebook, Google, AOL, and Twitter — have joined up to form TrustInAds.org. 
• The organization is meant to help identify new ad scams and protect Internet users from malware and other dangers. 
• This is the second attempt by the companies to join forces against ad fraud, as they formed the Ads Integrity Alliance two years ago. That effort faltered quickly due to lack of consumer outreach. 

Dive Insight: 

The problem of internet ad fraud cannot be solved without the biggest players in the space coming forward to assist. These organizations have the resources available to help combat the problem more than any others. Malicious and suspect ads tarnish the image of all online ads and contribute to business losses on a daily basis. Hopefully, this organization sticks.