Dive summary:

• In an effort by Google to avoid accidental ad clicks, a prompt will now appear when a mobile banner is clicked on in a Google app to ensure the click was intentional.
• Google’s confirmed clicks initiative is only being launched for smartphones and not for tablets at this time.
• The mobile app marketing platform TradeMob says about 22% of ad clicks on mobile devices are accidental.

From the article:

… “We believe we’re doing a damn good job of getting rid of a majority of the mistaken or accidental clicks in apps. We’re trying to lead the industry forward in understanding this is something we all need to address,” said Jonathan Alferness, Google’s director of product management for mobile ads. …