Dive summary:
- Last week, Google generated some buzz by securing a "pay-per-gaze" patent likely meant for Google Glass, even though the product wasn't mentioned by name in the patent; this information sent the tech and marketing world into speculation mode about how advertising would evolve on Google Glass.
- In an official statement, Google said, "Prospective product announcements should not necessarily be inferred from our patents."
- Google Glass' current terms of service for developers forbids any type of ads within apps or charging for apps; even if pay-per-gaze does not become a reality, it is unlikely Glass will remain ad free forever.
From the article:
"With 'pay-per-gaze advertising,' advertisers would be charged when a user sees an ad while wearing the eyeglass device, whether online or offline. Ad costs would be relative to how long the user saw the ad and what kind of emotional response it generated."
