Google CEO Larry Page on Thursday appeared to address industry speculation about whether his company would buy Pinterest or another lucrative tech property in wake of Facebook purchasing Instagram.

"We don't have a big acquisition plan, in case you are wondering," said Page, during the firm's Q1 earnings call. The comment followed statements about how his company is committed to developing products in-house.

Amid an otherwise strong earnings report, Google for the second consecutive quarter announced CPC prices were down, by 12 percent year over year for the quarter.

Execs for the technology giant assigned multiple reasons for the price decline...