Dive summary:
- Matt Cutts, Google’s head of search spam, said the search giant will soon be rolling out site ranking factor based on the load speed of mobile sites.
- The site-speed ranking factor has been in place for traditional sites since at least 2010.
- Google also released a list of demotion factors for mobile sites; site-speed was not listed among them, but the feature is not yet available.
From the article:
"Matt mentioned a tool at Google I/O to monitor the speed of mobile web sites. Outlier sites that load really slowly will see a demotion of the search results. I assume mobile sites have to be even faster than the outlier for the deskop outlier speed number."
